I have made it through the final throes of my first semester at Mesa, and so far things are looking good. I don't have my official grade from my intro-level Japanese course yet, but my sensei assured me I would pass--which is a relief, because that course was definitely kicking my butt.
But perhaps more importantly for immediate economic prospects, I completely and totally aced my multimedia web design course, and am now re-equipped with the latest state-of-the-art tools and techniques for modern web design.(I had been down this road before, several years ago when hand-coding in HTML was the state of the art; of course the art, as happens in high tech, has moved on several light-years since then.)
In any case, I'm going to start buffing up the resume to see about landing some better part-time work, and building the ol' portfolio to see if I can land some freelance assignments. And part of doing the latter would be to design a website to advertise myself (and also show off my design sensibility).
But here's the thing--my design sensibility, and also my whole philosophy of life, includes a decided streak of rebelliousness against the kind of mainstream corporate vibe I see embodied by so many designed websites out there. I can certainly do that look, no problem; but the question is, do I wanna?
Or maybe a more pragmatic question is, am I willing to live with the possible consequences of NOT doing that look? Because I suspect a certain demographic of customer needs that look in order to feel comfortable in entrusting their business to a vendor. So if I go with the no less professionally-designed but more whimsical look I'm contemplating, I might be turning off that business.
On the other hand, I might just be turning on the kind of customer who shares my allergy to over-corporateness, and who might appreciate a more hang-loose attitude in design as well as in business relations. I do have a gut feeling that there's a huge amount of competition for the corporate-vibe demographic. I also have a gut feeling there's rather less competition for the alternative demographic.
So--especially since all this is going to cost at first is a domain registration and several hours of sweat-equity, I think I'll go with my whimsical approach and see how it flies.
What is that approach, you may be wondering? Well, it's ... just ducky.
For some years now, I've had a running mental joke about my up-to-now fictitious enterprise named "Whyaduck." The inspiration, of course, is from that classic Marx Bros. routine from the movie The Cocoanuts, in which Groucho and Chico are checking out a map, and Groucho points out a viaduct, and Chico "mishears" him and responds: "Why a duck?" This leads to existential silliness about why not a chicken or a horse or what have you that would have your average philosophy major rolling on the floor. Well, it had me doing so, at any rate.
So ever since then, due to my longstanding "Ducky" nickname, I have laughingly called my "business" things like "Whyaduck Unlimited" or "Whyaduck Productions" or other random things. I even had a little logo--this cartoon fluffy duck with glasses I used to use as my signature logo when I drew cartoons in college. Oh, and I had a slogan: "That's Why A Duck!"
Now, though, I'm thinking of going for reals with it--registering the domain name whyaduck.com and creating a business site for Whyaduck Webworks. "We know web design like the back of our foot! That's Why A Duck!"
Is it really too silly a duck to fly in this crappy business climate? Or would it actually attract attention for being so different from the flock of look-alike cookie-cutter uninspired web business concepts? I dunno--and maybe someone might comment on this post and give me a really good reason for not doing it this way, a reason I hadn't thought of. But right now, the idea is really making me smile, and maybe that's the best recommendation it could possibly have. Stay tuned for further developments.
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